Email Marketing

The Power of Personalisation

July 10, 2021

Personalisation is one the best ways to gain trust from a customer and begins a conversation.

Our Fail-safe Content Generating Trick!
How often should I be emailing?
The Power of Personalisation
Now Trending:
I'm emma!

This blog will likely change your life. Honestly!Follow the advice I give you and get your critical marketing tasks done and streamlined, so you have more time to live your dream.

hello,

Ready to Make Your Dreams Happen?

tell me more

Find out more about how we can help you with your business.

Personalisation is one the best ways to gain trust from a customer and begins a conversation between you (your business) and your customer.

A great way of starting this process is by sending a welcome email to your subscribers, right after they have shared their email address with you.

Here are some tips you can follow while writing your welcome email and that can be applied to your whole email marketing strategy:

  1. Always address your subscriber by their first name, rather than just saying generic greetings like ‘Hello Subscriber’. Calling them out by their first name will instantly develop a bond and will make them feel more connected to you, on a personal as well as professional level.
  • Tip: Make sure you keep a column for first names and that your sign up forms include first name and email as a minimum.

  1. Keep it short and sweet. Instead of writing a whole paragraph on how grateful you feel that they have subscribed to your mailing list, just write one or two lines thanking them and then move to provide value.

  1. Once the welcome email has been sent, wait a day or two and then start sending your weekly or daily newsletter.

  1. Keep an eye on the stats and see if your emails are opened, what time is spent reading them and if the links are being clicked on or not. Adjust your future emails based on this data.

Try it out and see how much more interaction you get when you personalise!

Emma

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published.

I'm Emma, founder of Smash Marketing

Since 2009 I've been a business and marketing business manager for numerous businesses: from plumbers to day care, from tennis clubs to start up app developers and motivational speakers to Harley Street aestheticians and many more in between.

That means my days are spent getting to know a business, planning their marketing, writing copy, and creating graphics for companies like yours. 

more about me

hey there!

Get Our Free Guide to Kicking Ass on Facebook

get it now

FREE DOWNLOAD

Our Fail-safe Content Generating Trick!

read it

blog post

 Top Resources

Grab my quick marketing ideas!

Get into the habit of doing one of these quick marketing jobs every time you have a brief gap in your day… and you’ll soon make a difference to your profit!

Free guide

13 Quick Marketing Ideas

Content Marketing specialists for businesses that want to THRIVE!

Home
services
About
resources
blog

smash social

follow along 
on Instagram:

SEND ME A NOTE >

GET ON THE LIST >

@smashsocialco >

© Smash social 2021   |  Photos by social squares & Unsplash

Contact