Social Media

Our Fail-safe Content Generating Trick!

July 12, 2021

Creating 3+ social media posts per week is not as hard as it first seems with Content Pillars.

Our Fail-safe Content Generating Trick!
How often should I be emailing?
The Power of Personalisation
Now Trending:
I'm emma!

This blog will likely change your life. Honestly!Follow the advice I give you and get your critical marketing tasks done and streamlined, so you have more time to live your dream.

hello,

Ready to Make Your Dreams Happen?

tell me more

Find out more about how we can help you with your business.

We generate lots of content for our clients and we know how difficult it can first seem to create 3+ social media posts per week. However! It’s not as hard as it first seems. We have a method we use time and time again and it involves Content Pillars! 

Content pillars represent relevant topics for your target audiences. Each of your pillars could be comprised of different types of content such as blog posts, videos, images or even something as simple as your tweets. Content pillars are really the foundation for your social content.  

Why You Need Content Pillars 

The benefits of developing your own content pillars are three-fold: 

  • Organisation – Instead of just creating content on-the-fly, distinct content pillars help you create a calendar that covers the necessary topics for your brand. 
  • Targeting – Defined pillars serve as a guide for crafting specific content for specific people (hint: so you don’t ignore part of your target audience). 
  • Ideas – Developing fresh content is difficult, but content pillars automatically give you relevant and specific topics to include. 

Content Pillar Ideas: 

  1. Pictures of you – I know, you don’t like being in front of the camera! It’s the same for me! But for most small businesses there is just no way around this – part of building that know-like-trust factor is showing your face now and again! Aim for a picture of you at every nine posts. 
  2. Social proof – this can include testimonials or show how customers are using your products/services.
  3. Personal – this is where we get to know more about you as a person! You can be as selective as you want about what you share but your personality, likes, interests and experiences are the things that make you relatable and allow your audience to connect with you. 
  4. Your work/behind the scenes- Show your following what you do and how you do it! 
  5. Education or inspiration – teach them something simple that would be of interest to them. This can be as simple as a quick-tip related to your expertise! Inspiration can be a motivation quote or even just something that will make them laugh (and hopefully share!). 

Write out some example posts to use that fall under these content pillar categories and see how much fresh content you can generate! 

Emma 

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published.

I'm Emma, founder of Smash Marketing

Since 2009 I've been a business and marketing business manager for numerous businesses: from plumbers to day care, from tennis clubs to start up app developers and motivational speakers to Harley Street aestheticians and many more in between.

That means my days are spent getting to know a business, planning their marketing, writing copy, and creating graphics for companies like yours. 

more about me

hey there!

Get Our Free Guide to Kicking Ass on Facebook

get it now

FREE DOWNLOAD

Our Fail-safe Content Generating Trick!

read it

blog post

 Top Resources

Grab my quick marketing ideas!

Get into the habit of doing one of these quick marketing jobs every time you have a brief gap in your day… and you’ll soon make a difference to your profit!

Free guide

13 Quick Marketing Ideas

Content Marketing specialists for businesses that want to THRIVE!

Home
services
About
resources
blog

smash social

follow along 
on Instagram:

SEND ME A NOTE >

GET ON THE LIST >

@smashsocialco >

© Smash social 2021   |  Photos by social squares & Unsplash

Contact