Email Marketing

How often should I be emailing?

July 9, 2021

Now this is a pretty hot topic in the world of email marketers: How often should I be emailing my list?

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Now this is a pretty hot topic in the world of email marketers: How often should I be emailing my list?

Emails showing up in your subscribers’ inboxes randomly won’t cut it; they’ll forget who you are, or give their money to someone who shows up for them more regularly.

It’s likely that they signed up for five other freebies on the same day they signed up to yours.

But do you REALLY, REALLY need to email every week?
Writing just four emails a month – you can do this, right? Even if you were really busy, I’m sure you could write two a month.

Which emails do YOU open?
Is there a person you follow who only sends a monthly newsletter?

But chances are you know the exact day and week when it supposed to come so you look forward to it. They don’t just randomly send it on the 1st of the month, then the next month on the 18th then the next month on the 10th.  

Now if you miss a week here or there – this is not the end of the world. Just get out your laptop and start writing. Forgive yourself for not keeping in touch and get back to talking to your subscribers!

Go ahead and email, you’ve got nothing to lose!


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I'm Emma, founder of Smash Marketing

Since 2009 I've been a business and marketing business manager for numerous businesses: from plumbers to day care, from tennis clubs to start up app developers and motivational speakers to Harley Street aestheticians and many more in between.

That means my days are spent getting to know a business, planning their marketing, writing copy, and creating graphics for companies like yours. 

more about me

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